As seen in today’s “Bulldog Reporter Daily”:
“Chief Marketer Confidence at an All-Time High, CMO Council Reports: 81% of Surveyed Global Marketing Leaders Surveyed Believe They Can Drive Top-Line Growth and Improve Market Share in 2014”
According to the CMO Council Study, the global marketing economy “is robust and picking up pace.” And 81 percent of chief marketers have confidence they can meet management’s revenue and market share goals for the coming year, cites the Bulldog.
- Some 55 percent plan headcount additions compared to 22 percent who expect reductions.
- Fifty-four (54) percent of marketers expect budget increases, and 27 percent believe their budgets will stay the same.
- Just 10 percent of marketing leaders polled believe their jobs are at risk or on the line this year.
- Seventy-five (75) percent of senior marketers received a salary increase or bonus in the past year, and 83 percent believe this will happen in the next fiscal year if they perform well.
- Sixty-nine (69) percent say they are trusted strategic members of the C-suite and/or increasing their stature and credibility with key business leaders.
For those chief marketers (and marketing staffers) looking for a little technology help in their marketing operations, check out the IBM Smarter Commerce site.
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